Season’s Sellings: Holiday Sales Planning for Farm & Food Businesses

The holiday season can be a significant sales opportunity—are you ready to sell with confidence? Consumers are actively seeking local, unique gifts and ingredients during the holidays, and they prioritize supporting small businesses. Taking time to strategize, set goals, and create a plan can help your business extend your sales window and stay connected with customers through the holidays. 

Designed specifically for farm and food businesses, this free, two-part webinar series and monthly engagement opportunities will help you build a focused holiday sales plan. Join a dedicated group of peers and stay accountable with ongoing learning and collaboration as you prepare for the holiday season. Participants will walk away with:

• Defined goals for sales, customer engagement, and marketing
• Messaging and pricing strategies tailored to holiday buyers
• Ways to stay top-of-mind with buyers and drive sales

Join our webinar on October 27 to explore goal setting and strategies. Participants who attend will receive monthly follow-up emails in November and December with additional resources and reminders to help keep them on track. The series wraps on January 20 with a recap webinar to share wins and lessons learned to help you plan your next season.

Season’s Sellings is for farm and food businesses that are ready to set goals, take strategic action, and make the most of the holiday sales window.

For questions or accommodations, please contact TaylorAnn Washburn (taylorann.washburn@missouri.edu).

This is a free webinar series, but registration is encouraged to fully engage in the cohort process.