MSU Fall Christmas Tree Webinar

Gear up for the upcoming sales season with MSU Fall Christmas tree webinar.  

Date: Thursday September 17th, from 12:30 pm to 1:30 pm

Location: Zoom

Cost: Free, but registration is required

Summary: Dr. Lauren Hearit and Dr. Kevin Chastagner will provide research updates about Christmas tree consumers.  Some key questions they will cover include, what motivates real and artificial Christmas tree customers?  What could make an artificial Christmas tree customer switch to a real tree?  What forms of communication are best to market to customers?  

Tony Stefani, owner of Hillside Christmas Tree Farm, will discuss practices he implements at his choose and cut farm during the sales season.   

Those not able to attend live will be emailed a recording of webinar. 

Questions: Contact Bill Lindberg at lindbe35@msu.edu