Nov. 24, 2026, 7-8 PM Introductory Seminar to be a MSU Product Center Client

The Michigan State University Product Center is offering an introductory webinar designed for packaged food and beverage business owners and farmers wanting to diversify income with value-added products and offerings. You must attend this webinar to register as a client.

Topics include:

• MSU Product Center services and client expectations
• Cottage Food Law requirements and restrictions
• Licensing and regulations for consumer-packaged goods (CPG’s)
• Recipe standardization
• Food safety requirements and costs
• Product classifications
• Production requirements
• Standard Operating Procedures (SOP’s)
• Business start-up costs for a packaged food product
• Financial management and planning
• Pricing your product
• Marketing strategies

The Business Concept will be reviewed to illustrate the level of preparedness expected of businesses when they become clients. After the completion of the webinar, participants will be given useful business resources and next steps to register as a client.

No recording will be sent after the webinar and, if you miss this webinar, you will need to register again to attend a different date. 

Cost: FREE

Contact: Diane Longanbach, longbach@msu.edu