WEBINAR: Tips on Working with A Co-Packer

A Free Zoom Webinar hosted by the MSU Product Center

As food and beverage businesses scale, partnering with a co‑packer/co-manufacturer can be a critical step toward increasing production capacity, improving efficiency, and expanding into new markets. However, navigating that relationship requires careful planning and informed decision‑making.Join the Michigan State University Product Center for an insightful webinar featuring Matt White, owner of Good Trade Depot based in Kalamazoo, MI, who will share practical, real-world guidance on how to successfully work with a co‑packer. Drawing from his industry experience, Matt will walk participants through evaluating readiness, selecting the right partner, and maintaining strong, productive relationships.In this session, you will learn:

• What to look for when identifying and vetting potential co‑packers
• Best practices for communication, pricing, and production expectations
• Common pitfalls to avoid 
• Tips for building long-term, mutually beneficial partnerships

Whether you are just starting to explore co‑packing or preparing to scale your operations, this webinar will provide valuable insights to help you move forward with confidence.

Hosted by Mollie Woods, MSU Product Center Director

For questions about this event, please email Kendra Wills, MSU Product Center Innovation Counselor at willsk@msu.edu or reach her by phone at 616-994-4574.